5 Reasons why Freight Forwarders are Crucial for Business Success

Jun 11, 2020 Jolene Rutherford Jolene Rutherford

To ensure long-term success, a company has to build an efficient and effective logistics system that will get their products to their customers across the globe safely and quickly. Of course, this is easier said than done if you’re a business leader who knows nothing about international shipping and how to handle global logistics processes and requirements. It should come as no surprise, therefore, that there are specialized agencies out there, called freight forwarders, that aim to make logistics a hassle-experience by organizing shipments and all related processes for businesses of all sizes.

As you might have guessed, freight forwarding is crucial, if not essential for the long-term success of your business if you are shipping goods overseas or over vast distances. Let’s take a closer look at how freight forwarders operate and the benefits they bring to the table that can make your entire operation more efficient, effective, and productive in the short, mid, and long term.

Leveraging experience and expertise in logistics

To create an efficient logistics system, you have to understand all of the risks involved in international shipping and trade, and how to navigate these waters while avoiding setbacks and fines, and keep the law at your side at all times. Freight forwarders specialize in all of these processes and use their deep understanding of logistics and all primary and secondary processes to ensure efficiency across the board. This will allow your products to pass through customs with ease, which will, in turn, get them to your customers and vendors quickly and effectively elevate customer satisfaction while improving your revenue streams.

Ensuring smooth sailing for your goods is important, yes, but it’s also important to minimize risk as much as possible, which is why experienced freight forwarders incorporate risk assessment and management in their services. This way, you will be able to maximize your investment and ensure that all goods reach their end destination safely.

Offering top-quality customer service

Customer service is nowadays considered to be one of the most powerful marketing and brand-building tactics, simply because there is no better way to win over the hearts and minds of your customers than to ensure their satisfaction from the moment they make a purchase to the moment they receive their products. This is, of course, a cumbersome process with many pitfalls along the way that should be handled by a professional freight forwarding agency in order to ensure a hassle-free shipping experience and provide 24/7 support to all of your customers.

A reputable freight forwarder is able to focus on the unique needs of your customers so that you can focus on the mission-critical processes and goals, and adapt their solutions accordingly. For example, you can allow your freight forwarder to organize and optimize the entire claim process along with a personalized approach to every customer that will help you build brand trust, loyalty, and awareness.

Utilizing cutting-edge tools and software

Of course, one of the main reasons why you would want to work with a professional freight forwarder is because they have access to cutting-edge technologies that include the necessary software and supplementary tools to optimize the entire logistics process. What’s more, now that freight forwarders are increasingly leveraging DevOps to roll out proprietary software quickly, they are able to provide their clients with tailor-made solutions that address their specific needs, meaning less financial expenditure, less downtime, fewer setbacks, and minimal risk.

As you probably know by now, technology drives the logistics industry forward, so freight forwarders have to constantly upgrade and improve the software they use in order to maintain their competitive advantage. This means that you will always have industry-leading tech solutions at your side without actually investing in them yourself.

Capitalizing on a forwarder’s global network

If there is anything that a freight forwarder has that you simply can’t hope to obtain, it’s a global network of professionals from various sectors, as well as personal connections that make many logistics processes more expedient. From calculating and minimizing freight costs by optimizing the entire shipping process through their professional network, all the way to making sure that your every need is met should you encounter any problems overseas. 

Your goal is to choose a freight forwarder with a vast professional network, preferably one that is part of a reputable network of logistics and freight forwarding companies around the world. This way, you can rest assured that they will use their contacts to build a foolproof logistics system for your company. 

Global certifications ensure the quality of service

Last but not least, it’s always important to note that freight forwarders should have the right certifications, like the one ensuring that they meet the ISO 9000 international process quality standards, and they should be a part of numerous certified organizations and programs. What’s more, by checking if your freight forwarder has won any awards, you can choose a top agency in the field that can meet all of your demands. With these certifications and awards at their side, freight forwarders can guarantee top-quality service for their clients around the world.

Wrapping up

International shipping is a complex process that requires you to build a stellar logistics system. Instead of doing this yourself and slowly achieving results through trial and error, make sure to have a trustworthy freight forwarder at your side to manage logistics for you while you focus on growing your business.

Jolene Rutherford is a marketing specialist - turned blogger, currently writing for technivorz.com. Interested in digital marketing and new technology trends. Love sharing content that can help and inform people.