Improving Your Shipping Business: 5 Tech Tips

Sep 03, 2019 James Daniels James Daniels

There have been many technological advances made in recent times which have completely transformed the business world. Technology and business have always been closely intertwined but never more so than today where tech can be used to make huge improvements to businesses in all industries. The shipping industry is certainly one which can be improved with the latest and best tech, and there are a handful of ways in which you can do this. Read on for a few tech tips which will help to improve your shipping company and could enable you to take the next level with your business.


1. Tracking

The most notable development in recent times has been the introduction of package tracking. This allows you and the customer to track a package at every stage of the delivery and this is helpful because it means that you should never lose a parcel, plus the consumer is able to see how far away the package is. This can also help with customer service as you will always be able to show them exactly where the package is at any given moment.


2. Automation

When you work in the shipping industry, you will notice that a lot of your day is taken up carrying out simple, repetitive tasks. These can be frustrating and time consuming, plus the risk of human error is high with this type of work. You can often use software and tools to automate these tasks which can streamline the operation, reduce errors, reduce stress and free up time for you and your staff to focus on the more important tasks.


3. Supplier Portals

In order for any shipping business to be a success, it is essential that there is efficient communication throughout the supply chain. This has always been a complex area but made much easier with supplier portals which can improve collaboration and provide accurate, real time information which can help you to make intelligent and informed business decisions.


4. Cybersecurity

Cybersecurity is an area that all businesses in all industries must consider. Businesses are targeted heavily by cybercriminals and not having adequate protection in place could devastate the company. Specialists like Sonicwall Online can provide everything that you need to stay safe online, but you must also educate yourself and your team on cybercrime and how to stay safe.


5. Digital Marketing

One of the best ways to improve any business is to increase brand awareness. In today’s digital world, the best way to do this is with digital marketing which can be used to increase your visibility online. In addition to increasing brand awareness and directing more traffic to your company website, this can also improve your brand reputation as companies that appear higher in search engine results lists are viewed as being the key players in the industry.


These are the 5 tech areas to address if you want to improve your shipping company. Technology has improved at a rapid rate in recent times and harnessing the latest and best modern technology could help your shipping company to reach the next level.


James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

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