Member Success Story: Clarke Global Logistics

Jun 25, 2020 Lilia Khovrak Lilia Khovrak

Martin Moyano - Director/Business Development Manager -
Clarke Global Logistics Pty. Ltd. (Est. 1917)


When Clarke Global Logistics joined SeaRates.com seven years ago. Director Martin Moyano shares his experiences so far, and tells us how becoming a member of the Digital Freight Alliance was a game-changer for the company.


What changes has your business experienced since joining the Digital Freight Alliance?

I joined the SeaRates.com back when the whole idea of having uploaded rates was still uncommon. Although I made use of the leads that were available at the time, our priority markets of Australia and New Zealand were not well represented.

Fast forward to 2018, and I found myself working with a SeaRates.com manager, Stefan, to expand the service into a dynamic global offering. From there, Clarke Global Logistics grew exponentially. Our phones were ringing continuously with new business leads, asking for our service in Australia and New Zealand.

The global network capability that SeaRates offers is what we needed for our business - the worldwide service established in 2018 has given my business the push it needed to finally reach our target markets.

Has membership helped you secure new business leads?

Unlike other traditional networks, the Digital Freight Alliance has new business lead capabilities, available to members on the SeaRates platform. Since the DF Alliance is a well-known and respected network, they have a directory of reliable industry contacts that I’ve been able to leverage into new business for Clarke Global Logistics.

What is your closing rate on sales leads?

I can only speak on behalf of the markets that our business operates in, but we are currently seeing a 15-20% closing rate on sales leads thanks to the DF Alliance membership However, that is in the context of COVID-19; pre-pandemic rates were much higher worldwide.


What is the biggest benefit of joining the DF Alliance?

No other network can provide such a strong service to members: from tools to maximise efficiency to access to a directory of potential new business contacts.

DP World’s support has also been invaluable, and the upgrades to SeaRates’ platform and tools have greatly improved our experience as well.

Having instant global reach is something no other network can offer. Any business that’s looking to improve their supply chain operations should prioritise joining the DF Alliance.

Lilia Khovrak is a professional content manager from Odessa, Ukraine. Loves life by the sea. Dreams to see Paris and eat a croissant on the thresholds of Notre Dame de Paris. Hates to read meaningless articles.


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