Think Outside the Box! The E-Commerce Guide to Shipping Boxes

Jul 22, 2019 Elizabeth Raw Elizabeth Raw

If you're a self-employed professional running an e-commerce business, you will need to do everything possible to get your goods to your customers promptly and efficiently. 

In doing this, be sure that you figure out which shipping boxes are best. The more you get a handle on your shipping needs, the better you'll get a return on your investments that keeps your profit margins high

To learn more about getting the best from your shipping boxes and other materials, read the points below. 


1. Be Sure That the Shipping Boxes Have Your Logo and Other Branding Info

Aside from protecting your shipment, you'll need to also buy boxes that have your logo. This way, you're marketing your company accordingly and are better able to leave an impression on customers. 

This builds brand equity and keeps your company on your customers' minds. On top of an attractive logo, take the time to include your web URL and other info as well. 

Companies like The Gaylord Box Exchange can set you up with whatever you need. 


2. Keep Your Costs Low and Your Material Quality High

Keeping your business costs low is a must, no matter what sort of company you run. Lowering your shipping costs is a particularly great way to accomplish this.

Choosing shipping boxes and other materials that are cost-effective will allow you to manage your operating costs, while also making sure your shipments arrive without damage.

Whether you're going for boxes, envelopes or containers, make these points a priority. 


3. Include Inserts With Your Information

When you put together shipments, you should also include some inserts that direct people to your brand. 

These inserts can include things like promo codes for future discounts, a barcode that sends people to your website, and a thank you note for the purchase. These custom inserts go a long way and will make people want to do business with you again. 


4. Decide on the Best Shipping Containers

There are several types of boxes and containers to choose, so make sure you decide on those that are best for your company's needs. 

For instance, some examples of shipping containers you can use include mailing envelopes, corrugated boxes, foldable boxes, and flutes. The container you decide on will depend on both your brand and the type of items you are shipping. 


5. Always Use Tracking and Insurance

Finally, you need to make sure that you have tracking and insurance for all of your shipments. 

The tracking lets you address customer questions and concerns quickly and in a timely manner. With insurance, you're able to protect your shipment if something happens to it while in transit. 


Get the Most of Your E-Commerce Shipping

Shipping boxes, envelopes, and other containers are the bread and butter of your business. 

Let these tips guide you when you are putting together any sort of shipments. Make sure to work with a company that can sell you the best materials. 

All the best and keep reading our blog for more insights.

Elizabeth works for R+R Packaging, providers of biodegradable and eco-friendly packaging materials for businesses within a wide variety of industries.

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